An award-winning marketing and communications agency, Niche Arabia specializes in developing experiential activations for international brands within the Saudi market. With almost a decade since its inception, it has established itself, not just as a market leader, but as the international name in the industries of luxury, fashion, and digital engagement. Founded by Marriam Mossalli, A self-made female entrepreneur, whose accolades include the “30 under 30”entrepreneur list (2015), #BoF500 list (2018-2019), Grazia’s “Game Charger” Award (2019); Marriam Mossalli founded Niche Arabia in 2010 in order to elevate and tailor communication strategies and activations for the local markets in the region.
